Friday, February 22, 2008

Youth Olympics

Singapore won the right to host the first Youth Olympic Games in 2010 and people are very happy about it. Singapore had been lobbying strongly to be the host country and finally a positive decision was made.

Today I attended a marketing event at Nanyang Technological University where Coke's marketing director was the key speaker. He said that to celebrate the Youth Olympic achievement, Singapore's Coke will sell tomorrow 201,000 coke cans with a specially designed conmemorative logo. With all the due diferences, it's a bit like Beijing's award to host the Olympics. Now it's Singapore's time to honor the newly orginized Youth Olympic games.

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